While others pay for some expensive tools for advertising to get traffic for their website, targeted advertising through SEO may still be the most effective and the cheapest way to bring traffic to your website. Have you noticed that on the social networking sites like Facebook, they have some very clever advertising? Each ad is almost always tailored to your specific interests. What these companies have done is taken the information you have plugged into your profile and used that to target you as a potential customer.

For example; if you have entered the name of your favorite band or your favorite music genre into your profile, you might see an ad for a new CD that’s being released. If there’s an advertisement about something you are interested in, it’s more likely to grab your attention. The key here is to use the information that you already have about your customers to your advantage.

Now, let’s apply this concept to search engine optimization. When a customer chooses their keywords and types them into the search query, then that tells you exactly what they are searching for. Now it’s up to you to provide them with the information they need and to secure their business. This is accomplished when you create your “title tag.” Let’s use auto insurance as an example; if you are a company that sells auto insurance, but the only word in your title tag is “Geico,” customers are going to have to work a lot harder to access the information they are looking for and are likely to choose a different company. However, if your title tag is “Geico Auto Insurance,” that makes things a lot easier for the customer. It also makes your job easier because you will be targeting your ideal customers.

Want to impress your readers right away at the time they see your page? Make them curious about your product or service by capturing their attention right away!

When designing your website, there is a term called, "above the fold", an area in your webpage that is in view without having to scroll up or down and left or right. In the "above the fold" section, put something you really want your customers to see. A good thing to note is that the average computer monitor has an “above the fold” size of about 1000 pixels wide by 578 pixels high. The key is to use this space to grab your customer’s attention.

The term "above the fold" actually referred to a newspaper, which when they are delivered to customers are folded up, meaning that only the top half of the front page is visible. The item that is above the fold, which the editor believed will entice people to buy the paper.

So, if there is something you would like your customers to see, you know where to place it. Use the space to grab attention and if you're successful with it, most likely they are willing to stick around and check the rest of the page.

Writing Ad Copy is the most challenging part of any PPC campaign. Any online marketer are struggling to pass this stage. Plus the fact that ad costs are rising seemingly on a daily basis and conversions are getting harder to come by. Because of these, you need to make sure that you are attracting the right visitor to your landing page. So you need to work on your ad copy first.
Before you get started, keep in mind what it is that your customer wants. Be reader-centered, stop talking about your product. Make sure you have made a thorough research before you spend your hard-earned money on PPC. Focus on what it can do to your customers.

• First thing is your headline. In writing ad copy, your headline is the most important in attracting your prospect's attention. If you are advertising on the search network, in most cases the most important thing is that the headline contains your keywords that you are bidding on in the search engines. Using the keywords in writing ad copy is also important to Google as they will see your ad as more relevant and give you a lower cost per click . Also keep in mind that your headline must be 25 characters or less. If your keyword is short enough, then be more creative in using words that will get attention. Also you can add question mark at the end of the keyword or say things like “get keyword here” or “keyword scam?” or “looking for keyword?” etc…Get creative here and test everything that you can think of.
• Then following your headline is a description that will appeal to your customer's emotion as well as accurately represent the product.Your product offers a lot of features, but what do they DO for your customers? Do they save him time or money or give him peace of mind? If you are selling a product on how to make money online, emphasize that this product will give the lifestyle that your prospects have always wanted. If you are selling a dog training book, then do not tell them it will make them rich. You will get clicks but people will not buy from you since they are not in the mindset to purchase a product on making money. You get the idea? You should be truthful. Tell customers the benefits of your product that they have been looking for.
• Description line 2 simply needs to be strong call to action. Using scarcity can also help here. Always remember when writing ad copy, to accurately represent your offer! We are not just trying to get clicks but qualified clicks! Putting the desired action that you want the user to complete on your landing page is also helpful here. For example: “Enter Email to Get this for Free!”. This is a call to action and also tells them what we want them to do once they end up on our landing page. Putting the price in the ad also can help to prequalify people and deter freebie seekers who might waste our money. For Example: ”This Can Be Yours for Only $35!” Notice how this is a call to action as well as specifies that a purchase is required on the landing page in order to get the benefits of your offer.

This is one example of blending ad. It blends with the environment. Every time people passes by at this path walk, they will be reminded about Mr.Clean product when they wash their clothes. It's manufacturer, Instead of hanging posters, they made an example of how effective their product is.

How this idea can help you in internet marketing? You may ask, which works better, blend or contrast ads?

See how effective this ad in getting the attention of people. Translate this concept into your online advertising. Sometimes to blend works well rather than to contrast. Others may have been successful in using contrast ads though but not all have been attracted to it. So in your next advertisement, try to use blend ads.

Try to blend with the environment, in the case of your newsletter ads, blend with the whole lay out page and find a way a twist that could divert attention. Apply the Mr. Clean ad concept in your marketing and for sure you will get great response.